Pioneer's SyncTV and Intertrust Enter Technology and Licensing Partnership
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San Jose and Sunnyvale,
CA, February 26,
2008 – SyncTV, Inc., a subsidiary
of Pioneer Research Center USA, Inc., and Intertrust
Technologies Corporation today announced the deployment
of Marlin DRM in SyncTV's TV download service.
SyncTV has taken a license for Marlin devices and
services as part of the OMA/Marlin licensing program
that Intertrust launched in October 2007.
Intertrust and SyncTV are now collaborating closely
on the development of the DRM components of the SyncTV
application, which uses Intertrust's Marlin Client
Software Development Kit, known as “Sushi.” Sushi
is available from Intertrust or the Marlin Developer
Community Source Program (www.marlin-community.com).
SyncTV is an 'a la carte' TV download service that
launched in private beta in November 2007. The service
offers premium content with flexible playback on
Windows PCs, Macs, and Linux PCs, with more playback
options planned for the future. The service allows
users to download entire seasons of home-theater
quality TV shows at low monthly fees.
SyncTV built its service using open standards for
all its communications protocols and data formats,
including Marlin DRM. “Open standards are critical
to the success of SyncTV,” said John Gildred, president
of SyncTV. “After extensive market research, we decided
that Marlin DRM provides the best blend of advanced
user friendly functionality, cross platform support
and openness.”
“SyncTV is an elegant and consumer-friendly
Internet video service,” said Talal Shamoon, chief
executive officer of Intertrust. “It is a fine example
of the transparency of Marlin DRM. We are pleased
to enable exciting new services like this with our
inventions and reference technologies.”
About Intertrust Technologies Corporation
Intertrust develops and licenses intellectual property
for Digital Rights Management (DRM) and trusted
computing. The Company holds over 100 patents
and has over 250 patent applications
pending worldwide. Intertrust's patent portfolio
covers software and hardware techniques that
can be implemented in a broad range of products that
use DRM and trusted computing technologies,
including computer operating systems, digital
media platforms, web services, and enterprise infrastructure.
Intertrust has research, engineering, and IP groups
focusing on developing and monetizing next-generation
technologies and inventions.
About SyncTV
SyncTV was created to give consumers the highest-quality
and most flexible TV download service available.
The service works on Windows PCs, Macs and Linux
PCs. Because SyncTV was designed to work directly
on other consumer audio-visual products, SyncTV has
the capability to work on other devices in the future,
including TVs and portable players.
SyncTV, Inc. is a subsidiary of Pioneer Research
Center USA, Inc., and is headquartered in San Jose,
California. For more information
or to sign up to request being a beta tester, please
visit www.synctv.com.
# # #
Media Contacts
Robin Buckley
Buckley & Kaldenbach
703-533-9805 phone
703-201-3524 mobile
robin@buckleykaldenbach.com
Stephanie Sibal
Frith PR for SyncTV
415-848-3035 phone
stephanie.sibal@frithpr.com
SYNCTV is a trademark of Pioneer Corporation.
PIONEER
is a registered trademark of Pioneer Corporation |
